Monster
Monster is a guerrilla campaign that focuses on the ecological crisis and the threat on climate change by using fear as a catalyst. To achieve this vision, Monster uses a series of posters, trailers, and a interactive mobile website to a movie that does not exist.
Monster Campaign
To watch the trailers and explore the site, scan the QR codes to get the full experience. Each QR code is different and will lead you to a different part of the site.
Monster Exhibition
This is what Monster would look like if it took over and exhibition. The goal is to make aware of the idea to someone in a different space but keep the same message