Monster

 

Monster is a guerrilla campaign that focuses on the ecological crisis and the threat on climate change by using fear as a catalyst. To achieve this vision, Monster uses a series of posters, trailers, and a interactive mobile website to a movie that does not exist.

Monster Campaign

To watch the trailers and explore the site, scan the QR codes to get the full experience. Each QR code is different and will lead you to a different part of the site.

Monster Exhibition

This is what Monster would look like if it took over and exhibition. The goal is to make aware of the idea to someone in a different space but keep the same message

PXL_20210514_220527920.jpg
 
 
PXL_20210509_192254524 (1).jpg
PXL_20210511_195601853.jpg
 
 
PXL_20210512_202852839.jpg
Previous
Previous

Concept Re-Brand: Starbucks

Next
Next

Redux: Maya Angelou